Research Guidelines

Research is a process of systematic inquiry that entails collection of data; documentation of critical information; and analysis and interpretation of that data/information, in accordance with suitable methodologies set by specific professional fields and academic disciplines. The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Types of Research

Basic Research: Basic research is mostly conducted to enhance knowledge. It covers fundamental aspects of research. The main motivation of this research is knowledge expansion. It is a non-commercial research and doesn’t facilitate in creating or inventing anything. For example, an experiment is a good example of basic research.

Applied Research: Applied research focuses on analyzing and solving real-life problems. This type of research refers to the study that helps solve practical problems using scientific methods. This research plays an important role in solving issues that impact the overall well-being of humans. For example, finding a specific cure for a disease.

Problem Oriented Research: As the name suggests, problem-oriented research is conducted to understand the exact nature of the problem to find out relevant solutions. The term “problem” refers to having issues or two thoughts while making any decisions. For example, Revenue of a car company has decreased by 12% in the last year. The following could be the probable causes: There is no optimum production, poor quality of a product, no advertising, economic conditions etc.

Problem Solving Research: This type of research is conducted by companies to understand and resolve their own problems. The problem-solving research uses applied research to find solutions to the existing problems.

Qualitative Research: Qualitative research is a process that is about inquiry that helps in-depth understanding of the problems or issues in their natural settings. This is a non- statistical research method. Qualitative research is heavily dependent on the experience of the researchers and the questions used to probe the sample. The sample size is usually restricted to 6-10 people in a sample. Open-ended questions are asked in a manner that one question leads to another. The purpose of asking open-ended questions is to gather as much information as possible from the sample. These are the methods used for qualitative research: One-to-one interview, Focus groups, Ethnographic Research, Content/ Text Analysis, Case study research.

Quantitative Research: Qualitative research is a structured way of collecting data and analyzing it to draw conclusions. Unlike qualitative research, this research method uses a computational, statistical and similar method to collect and analyze data. Quantitative data is all about numbers. Quantitative research involves a larger population as more number of people means more data. In this manner, more data can be analyzed to obtain accurate results. This type of research method uses close-ended questions because, in quantitative research, the researchers are typically looking at measuring the extent and gathering fool proof statistical data, and many more...

 

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